Sales & Marketing

With the ongoing proliferation of technology, a growing sharing economy and an increasingly mobile and information-rich consumer, the marketplace for guest accommodation is becoming ever more competitive and fragmented. With this in mind, Aleph Hospitality is focused on delivering the most heads in beds at the optimal rate, reducing cost of sale and third party commissions and ultimately increasing Gross Operating Profit. Sales and marketing services from Aleph Hospitality include:

  • A sales and marketing plan bespoke to each hotel, drawing on feeder market and segment analysis, as well as the hotel’s unique selling points and market positioning
  • Revenue management and yield optimisation auditing and support
  • Online distribution audits and customer segmentation
  • Full channel mix marketing
  • Sales training and support